SNX 2026 will conclude with a closing keynote featuring Candace Nelson, founder of Sprinkles, the world’s first cupcake bakery and a pioneer in modern food entrepreneurship. Nelson’s keynote will take the form of a fireside chat with SNAC International’s incoming CEO, offering an inside look at her entrepreneurial journey, lessons learned as a founder and brand builder, and insights on leadership, innovation, and resilience in a competitive marketplace.